IMPORTANT

If creative media (TV, radio, ads with photos) are not housed in the current ad kit, they should not be used. These materials have usage rights tied to them in the form of actor or model talent rights, and/or photographer rights. Carrier Corporation has NOT bought out usage rights of these materials in perpetuity, so you risk potential financial loss or liability if your use of rights managed materials goes beyond the time during which the materials are represented are allowed.

HOW TO OBTAIN — DEALERS / DISTRIBUTOR USE ONLY

Carrier now provides ProRes :25/5 television spots, enabling dealers and distributors to efficiently customize their own end cards. Additionally, most local stations have the capability to manage edits for significant media purchases.

ProRes refers to a professional-grade video file format known for its high quality. Unlike smaller, heavily compressed formats like MP4 or H.264 that are mainly for viewing. For media buyers, this type of file signals that the video is suitable for top-tier uses such as broadcast, digital platforms, or cinema, ensuring no significant loss of quality across multiple generations.

**Each zip file contains MP4 and ProRes.